My girl Suzanne (sorry I missed this weekend!) chimes in with her lessons learned from PRWeb:
On the eve of the American Idol finale, I posted a news story tie-in release. ‘Untrained American Idol Winner Taylor Hicks Proves Raw Talent Can Beat Conservatory Training. (I posted about this process.) I’d posted two other times in the last year, each time hooking into a seasonal trend or breaking news. Each time I spent $120.