Podcasting and Microniches

Dan Bricklin waxes on podcasting positing that it’s less about the ‘reporter’ point of view – of sifting the raw materials from the news sources – and more about going straight to the source:

What I like about… podcasts is the depth, the aiming at a narrow audience who cares about the subject and wants to learn directly from people who know a lot about it… They ask probing questions and give opinions and anecdotes that draw out the conversation with the guest(s). Those guests are carefully chosen people who are involved at a high level in topics. They aren’t just spokespeople but often the thinkers who know the subject very deeply from experience and who appreciate the opportunity to speak seriously and at a professional level.

Full article: More of why podcasting is good.

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