Pizzeria Employees YouTube Gross-Out: Social Media Shitstorms at Lightning Speed

Marking for the case studies box: (along with #amazonfail and Motrin Mommy Madness)

Consumer watchdog blog The Consumerist wrote about the clips yesterday, which showed the [Dominos] employees doing gross things to food while on the job; repulsed viewers worked to narrow down the store location, alerted the manager and got in touch with Dominos’ corporate office. The two teens took the videos down, but the damage had already been done: this morning, Dominos’ VP of communications Tim McIntyre told Consumerist readers via email that the franchise owner would be “terminating their employment today.”
It’s a testament to how social media can force major corporations to act much faster than they might otherwise in an effort to do damage control. [link]

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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