Pasaportes Fotografias at Consulado de Mexico

Each morning on my walk to Six Apart down Folsom to 4th I pass the Mexican consulate with usually about 3 dozen men, women and children waiting in line for the offices to open at 9. Just as you pass the building you see a sign on the sidewalk that says ‘Pasaportes Fotografias’ (might be vice versa). There a young guy has a white background anchored to the outside wall of the building, a camera and tripod, a small table with a clipboard and a little fence for crowd control.
Genius.
A defined audience and he is right there to help them solve one very specific urgent problem.
I was going to take a picture but didn’t want them to think I was some kind of Minuteman.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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