Stuff you should know, stuff I should remember.

Guy Kawasaki reports in on his first 120 days as a blogger: 1. Think “bookâ€? not “diary.â€? First, a bit of philosophy: my suggestion is that you think of your blog as a “product.” A good analogy is the difference between a diary and a book. When you write a diary, it contains your spontaneous […]

The Boston Globe profiles blogs for your career: ”It’s the new public relations and it’s the new home page. Instead of a static home page, you have your blog,” he said. It’s a way to let people know what you are thinking about the field that interests you.

Thanks to everyone that called their congresscritters. Members of the U.S. House Energy and Commerce Committee voted 34 to 22 against a Democrat sponsored Internet neutrality amendment that would have prevented congress from abolishing Network Neutrality. If the act is removed by congress, it would allow the formation of a tiered Internet on which service […]

Great advice. Including: Smallest font-size used is the age of the oldest audience member divided by two.

Feel Good Girl Stephanie Brail inteviewed me recently about blogging, Blogwild! and the coaching industry. This is the first interview in her just launched site, OnCoaching.

I’m breaking from the usual blogging tips of my newsletter to bring you a public service announcement crucial to anybody that does business online. The foundation of business online is open and free access to the complete internet: no limits, no fences, no boundaries. This is called ‘Net Neutrality.’ Over the past two decades, the […]

From Sharp SEO: Being generally rude and making fun of people, especially those who are well known in the blogosphere, has proven to be outstanding linkbait. Just look at thosebastards.com. They’ve made a business out of poking fun at high profile bloggers and others. The Rich Jerk is another great example of rude/asshole marketing. This […]

From the inbox: Zookoda is a web-based email marketing application designed specifically for blog publishers. Zookoda’s core function is to drive traffic back to the blog owners site, by providing summary (“teaser”) content in an email newsletter. Zookoda is all about providing the blog owner with a marketing / promotion solution aimed at building community […]

Inside AdSense has an interview with Ivan, an SEO expert. His advice: Use wide ad formats. Many publishers find the 728×90 Leaderboard outperforms the 468×60 banner by about 70%. I particularly recommend using the 728×90 Leaderboard, 160×600 Wide Skyscraper, and 300×250 Medium Rectangle. Embed Google ads in your content, and place Google ads at the […]

FeedBurner pops out a few great stats: the creation of podcast feeds has averaged 15% growth month over month podcast circulation is consistently growing nearly 20% per month iTunes is the clear favorite for podcast subscribers, a healthy 43% of the market