How to Evangelize a Blog

Guy Kawasaki reports in on his first 120 days as a blogger:

1. Think “bookâ€? not “diary.â€? First, a bit of philosophy: my suggestion is that you think of your blog as a “product.” A good analogy is the difference between a diary and a book. When you write a diary, it contains your spontaneous thoughts and feelings. You have no plans for others to read it. By contrast, if you write a book, from day one you should be thinking about spreading the word about it. If you want to evangelize your blog, then think “bookâ€? not “diaryâ€? and market the heck out of it.

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