Stuff you should know, stuff I should remember.

Tomorrow (Thursday) there are hearings in US Congress for legislation that will hinder competitive business on the internet. The internet was founded on non-discrimination and neutrality and complete, open access for all businesses and consumers. This. Affects. YOU. TODAY. Please call your reps in the House and Senate to stop this legislation before it dooms […]

From Marketing Babylon: #8: Rebranding of jargon: take an old concept and wrap it up in a new metaphor. My current favs (=peeves) are “total brandingâ€?, “quantum brandingâ€?, and Lovemarks(TM!) – All different levels of rebranding branding, a problematic product to begin with.

Guy points to tips from the DEMOGod from DEMO 2006 which is kinda like American Idol except you get six whole minutes to talk to a gaggle of VC investies. I like this one: Practice Failing: No matter how much you prepare, something can still go wrong. Fortunately for us, our product worked great. However, […]

Superstar John Jantsch is back with a quickie on how to write effective testimonials for those you adore: Okay, want to get more web site traffic using testimonials? Go to your bookshelf, take down every business book you have ever read (the ones you like at least) and find the author’s web site or blog […]

Personalized SERP is the trend of search engines to offer increasingly personalized and custom-tailored search results. What happens as this trend starts to go big? I think it’s going to make competition that much more fierce. Users will enter a query and only see the most relevant results. This makes your job of targeting them […]

Once again, the adult trade is lightyears ahead of mainstream: Vivid Entertainment says it will sell its adult films through the online movie service CinemaNow, allowing buyers to burn DVDs that will play on any screen, not just a computer. …. “The rest of Hollywood stands back and watches and lets the pornography industry work […]

From Yahoo! Answers on how to profit from podcasting – adverts are mentioned of coure as well as paid content: The acid test is “if this were a book, would I be prepared to pay for the content?” if the answer is no then there is no point trying to sell the podcast. Best way […]

I thought HR people knew how to drink. I thought marketing people knew how to drink. But corporate communications people know how to put it away. As I was on the bus back from the gala dinner tonight singing Elvis Presley’s greatest hits with a busful of wine-infused communications people I must add them to […]

Thanks to Alex Goldfayn – the ‘Technology Tailor’ – I was profiled in the Chicago Tribune today along with Guy Kawasaki. With a HUGE picture. Good Lord – it’s like a freakin’ billboard. Greetings to readers from the Trib! I also appeared on Alex’s talk show on WGN radio. And HUGE congrats on Alex’s new […]

Michael’s viral video, Entrepreneur Idol, just launched as part of the campaign for Book Yourself Solid. Check it out! (Flash animation by our own favorite Rob Schultz!)