Andy Wibbels

Stuff you should know, stuff I should remember.

  • Multiple Formats, Multiple Price Points

    After you’ve targeted a specific niche (or lifestyle) and looked at why they go online and why we buy, and fashioned your content into net peppered with keywords and concepts in multiple media formats to bring them to our subscribe button to get them on our list. Now what? We cultivate. Once our leads are […]

  • Constant, Consistent Cultivation

    And we’re back! Last year I’d started a series of essays outlining a framework for understanding internet marketing called Instant Global Impact. The process is laid out along the three ‘clicks’ of the sales process: (here’s the original essay) This week I want to talk about being a tease: After you’ve targeted a specific niche […]

  • Five Ways You’ll Fuck Up 2009

    Instead of a list of tips and tricks on how to extract the maximum Shamwow out of your new year, I thought I’d do the exact opposite. Actually I started off writing a list of things I wish I’d kept in mind in 2008 and thought they’d probably be applicable to you as well:

  • 12 Firefox Keyboard Shortcuts You’ll Actually Use

    Sitting here waiting for the New Year and Ron to get back from the airport. Typed this out:

  • Seth Stevenson Extracts Marketing Advice from the Shamwow Guy

    I just stood hypnotized in the living room watching the Shamwow commercial again: I’ve seen these carnie type salesguys at the Great American Hellhole known as the Kentucky Flea Market which takes place every month at the Kentucky State Fairgrounds. It is truly a wonder to behold with all manner of junk, treasure and mullets. […]

  • The Keyword Cloud (or How to Read Minds)

    Last week we talked about how your content is like a net. You cast it out into the internet muck and search engines help you nab the right meaty prospects. This week I want to introduce a concept I call the keyword cloud and how to use it to come up with post titles, product […]

  • Those Weren’t Shoes

    Actually the journalist had yelled BLOG and those weren’t shoes. I haven’t seen this much controversy since Hugo Chavez quoted my book to the United Nations.

  • Content is a Net

    So we’ve talked about niches, lifestyles, why we buy, why we go online and the three buttons. But what motivates us to actually go online in pursuit of more control over our lives? The Four Types of Internet Marketing Last week we talked about Why We Go Online which revolved around Entertainment (changing your emotional […]

  • Why We Go Online

    So we’ve talked about niches, lifestyles, why we buy, and the three buttons. But what motivates us to actually go online in pursuit of more control over our lives? Why We Go Online Back when I unveiled my megalomaniac vision to create a framework for internet marketing called Instant Global Impact, I outlined the model […]

  • Common Passions, Urgent Problems

    A niche is made of two parts: Part 1: A group of people with a set of urgent problems or common passions. Not just everyday run-of-the-mill problems because people are more likely to click the Buy button when they know you are going to help them ease urgent discomfort. I keep ‘common passions’ in there […]