Stuff you should know, stuff I should remember.

Howard’s got the scoop: Unfortunately creating and maintaining MacroContent is too hard for most people. People seem to be much better in producing MicroContent, such as small thoughts, items in discussions, comments, bookmarks, etc. Blogging allows people to write and publish such small thoughts episodically. Each blog entry, consisting just of a title and a […]

How will they break RSS to make it their own format? I can only wait: Of Microsoft, RSS and Longhorn

Lee notices that Weblogs, Inc. has ads that can have comments: Could this be a model for the future? I think it’s a really interesting way to do blog advertising because it introduces a truly social element to the ad. The ad is not so much about what Subaru has to say, but how it […]

Jeff Cutler has never purchased anything from Dot Flowers, but you might think otherwise, reading the Hingham resident’s blog. ”No more driving to the corner to buy flowers and hand-deliver them,” he wrote on his Web page. ”Nope. Now I go online to places like Dot Flowers.com and 1-800-Flowers. I like Dot a little better […]

If you were an early internet freak way back in 1997 you’ll remember the snarky satire site Suck.com which skewered the rising internet culture daily with the tagline: “A fish, a barrel, and a smoking gun.” I loved Suck. It wasn’t until I read this history of the site that I realized how much of […]

Full audio of our call with Duncan Riley (4 MB, MP3). 00:00 Introduction 04:30 Embracing bloggers versus insulting bloggers Credibility is very important Blogging has reduced the obstacles to self-publishing 11:10 International blogosphere Keeping in mind your audience may not know your slang, metrics or conventions. 17:15 Running a blog empire 21:00 How can your […]

Great set of links: Part 1 and Part 2.

Oops. Plum forgot to post the audio link to our call with Gary Craig, Maryam Webster and I on how to use blogs to promote EFT – the Emotional Freedom Technique energy method. Download the audio. (MP3 format, 8.3 MB)

(via Slashdot) Paying tens of thousands of dollars to companies that scan blogs helps companies decide on products and advertising, the Wall Street Journal reports. Also of note: Intelliseek’s Pete Blackshaw says companies used to dismiss vocal complaints from one or two consumers as an aberration. But now, they have to pay attention because now […]

We’re goin’ offline! I spend a lot of time on my blog and in this newsletter talking about online marketing, online publishing, online expression… but I want to shake things up a bit and bring in more ‘offline’ strategies and talk about how those can be maximized in the online world. I hope you’ll join […]