Lee notices that Weblogs, Inc. has ads that can have comments:
Could this be a model for the future? I think it’s a really interesting way to do blog advertising because it introduces a truly social element to the ad. The ad is not so much about what Subaru has to say, but how it prompts users to say things about Subaru. Of course, the advertiser assumes a significant risk that the commenters don’t turn against the product, creating an ad followed by caustic comments by readers.
One commenter comments that it also might confuse the difference between content and ads.