Stuff you should know, stuff I should remember.

  • Movable Type Error ‘Can’t Locate Mt/bootstrap.pm’ and run-periodic-tasks

    Spent a few hours yesterday trying to get future publishing to work on my MT blog. Kept getting an error message: Can’t locate MT/Bootstrap.pm in @INC and then a whole lot of other stuff… After some searching in the forums I found this thread: If you run mt-check.cgi and notice that your current working directory […]

  • Test 1 2 3

    Testing future publishing. 🙂

  • The Brand Who Loved Me

    So often we talk about branding and business as this huge abstraction – usually implying that we are ourselves are immune to the pressures of targeted marketing, branding and advertising. What brands do you have allegiance to? Here’s some of my brand loves: Fresh Step Cat Litter It is completely ridiculous. As a cat owner […]

  • Twitter Your Farts

    If there has ever been a doubt that social media is completely up its own ass: The Twittering office chair “tweets” (posts a Twitter update) upon the detection of natural gas such as that produced by human flatulence. This is part of my commitment to accurately document and share my life as it happens. [link] […]

  • Pizzeria Employees YouTube Gross-Out: Social Media Shitstorms at Lightning Speed

    Marking for the case studies box: (along with #amazonfail and Motrin Mommy Madness) Consumer watchdog blog The Consumerist wrote about the clips yesterday, which showed the [Dominos] employees doing gross things to food while on the job; repulsed viewers worked to narrow down the store location, alerted the manager and got in touch with Dominos’ […]

  • Pricing Advice: Customers Pay for What They Love

    Pricing advice from Silicon Valley veteran (and current co-worker) Andrew Anker: I have first hand experience with this trade-off from my days at Wired magazine in the mid 1990s. Wired had a high cover price ($5) and wouldn’t discount its subscription rate ($40 per year). We did that exactly because we only wanted the serious […]

  • Rush Limbaugh’s Other Dirty Little Secret

    A few weeks ago we took a look at the marketing smarts of Rush Limbaugh and how they apply to creating a reliable emotional experience for your customers. Here’s another gem: Here’s how a barter deal works: To launch the show, Limbaugh’s syndicator, Premiere Radio Networks …  gave Limbaugh’s three hours away — that’s right, no […]

  • Revising Movable Type 4’s QuickPost Bookmarklet

    Revising Movable Type 4’s QuickPost Bookmarklet: [This] bookmarklet code reproduces the old behavior: no title, body contains HTML for a link to the page with the page title as the text, and selected text afterward.

  • What Rush Limbaugh Knows About Blogging

    I can’t stand Rush Limbaugh. I think he embodies the need for white racist misogynist homophobes to blame their problems on anything but themselves. It might be women who won’t make sandwiches, gay people desecrating the institution of marriage (which already had a 50% success rate) or the immigrants that can somehow be so lazy […]

  • Infoproduct Taxonomy

    After you’ve targeted a specific niche (or lifestyle) and looked at why they go online and why we buy, and fashioned your content into net peppered with keywords and concepts in multiple media formats to bring them to our subscribe button to get them on our list. and plugged them into the almighty product funnel […]