Nissan Altima Viral Marketing Campaign Really Just Littering

NYTimes:

IN an advertising campaign that began last week, Nissan left 20,000 sets of keys in bars, stadiums, concert halls and other public venues. Each key ring has a tag that says: “If found, please do not return. My next generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.�

Isn’t this just littering?


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