New York Times on Google’s Madison Avenue Dreams

From Google Wants to Dominate Madison Avenue, Too::

Its premise so far is that advertising is most effective when seen only by people who are interested in what’s for sale, based on what they are searching for or reading about on the Web.

“If we can figure out a way to improve the quality of ads on television with ads that have real value for end-users, we should do it,” he said. While he is watching television, for example, “Why do I see women’s clothing ads?” he said. “Why don’t I see just men’s clothing ads?”

For every page that Google shows, more than 100 computers evaluate more than a million variables to choose the advertisements in its database to display – and they do it in milliseconds.

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