New York Magazine on Pro Blogging

New York has an ‘expose’ of bloggers earning money.

There is enormous inequity in the system. A very small number of blogs enjoy hundreds and hundreds of inbound links—the A-list, as it were. But almost all others have very few sites pointing to them. When Shirky sorted the 433 blogs from most linked to least linked and lined them up on a chart, the curve began up high, with the lucky few. But then it quickly fell into a steep dive, flattening off into the distance, where the vast majority of ignored blogs reside. The A-list is teensy, the B-list is bigger, and the C-list is simply massive. In the blogosphere, the biggest audiences—and the advertising revenue they bring—go to a small, elite few. Most bloggers toil in total obscurity

Great quote from Peter Rojas from Engadget:

“Anyone can start a blog, and anyone can make it grow,â€? he says, sipping a glass of water. “But to keep it there? It’s fucking hard work, man. I’ve never worked so hard in my life. Eighty-hour weeks since I started.â€?

That I think is crucial – the act of blogging is SIMPLE – seductively simple. The actual habits and strategy can be much more challenging.

Yet the rapid rise of the Huffington Post represents a sort of death knell for the traditional blogger…. It was the product of a corporation—carefully planned, launched, and promoted. This is now the model for success:Of Technorati’s top ten blogs, nearly half were created in the same corporate fashion, part of the twin blog empires of Jason Calacanis and Nick Denton.

Full article: Blogs to Riches – The Haves and Have-Nots of the Blogging Boom

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