Steve links to an analysis of the marketing approach behind the Freakonomics book in How Publishers Are Turning Online to Market Books:
Publicists for the book sent galley copies of the title to over a hundred bloggers who, in turn, profiled or reviewed the book on their sites. As part of a 12-week marketing blitz engineered by Boston-based BzzAgent, Inc., advance copies of the title were mailed to a thousand possible supporters. BzzAgent, which works on generating word-of-mouth for various products, contacted a targeted group of â€œagentsâ€?â€”all of whom have registered with the site, listing their interests and tastesâ€”to read the book.
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