LEGO Named World’s Most Reputable Company

Do one thing, do it well:

For the eighth year, Reputation Institute, a New York City-based consultancy and research firm, conducted a study to find the answer. This year’s winner is LEGO. Yes, LEGO, the 70-year-old Danish toy manufacturer, scored No. 1 out of 600 companies worldwide. Sure, you think LEGO and fond childhood memories of those clickable plastic blocks come to mind.


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