The boss says Katie and Brian should start blogging: [they] might do well to check out MSNBC’s TV Web site for a few pointers about Web logging. Their boss, Jeff Zucker, said he’d support NBC’s top talent writing blogs . “I don’t think there’s enough interactivity right now, particularly on ‘Dateline,’ ‘Nightly News’ and ‘Today,'” he said. By comparison, several of MSNBC’s top people have had blogs for some time, including Chris Matthews and Keith Olbermann. MSNBC also regularly features bloggers and Web sites on its program, “Connected.” Zucker added that having his people express opinions in blogs might be a way to bolster the appeal of NBC News to younger viewers.
Would blogs make the news more appealing to you?