One thought on “Is Alexa Reliable?

  1. One Stop Under

    I would say Alexa is reliable and fairly trustworthy. It’s just not measuring what many people seem to think it’s measuring. Alexa doesn’t measure traffic, it measures how many people *who had the Alexa toolbar installed* visited a site. So all the data really tells you is how popular your site is amongst Alexa toolbar users, not how popular it is amongst internet users.

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