InMobi CEO Naveen Tewari In VentureBeat: Look East Before West

InMobi CEO Naveen Tewari’s guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India’s Silicon Valley – Bangalore – as they start a new business venture:

East-to-West strategy makes most sense for businesses centered on new technologies the Internet, mobile, and cloud being the obvious examples. The rationale is simple: New technologies are adopted almost uniformly across Western and Eastern markets and even if the market characteristics and sophistication levels differ, the East is still a viable option to base the business. This is because Asian countries, especially India, have abundant and affordable technical talent, making it easy to create a solid technology-centered offering. The East has also historically been a place where mobile technology and adoption has developed at an accelerated rate compared to the West, so basing your operations there, especially if your business has a healthy mobile component, helps to ensure that you’ll be ahead of the curve compared to your western counterparts.

Read the full post on VentureBeat: How Indian entrepreneurs can succeed by looking East before West

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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