Importance of Blogging to Business

Concetric Blog argues:

Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them…. [L]et your product people openly discuss plans and goals. Engender a community of involved and smart users — they will provide better customer support than you can, and they will do it for free.

Damn right!

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