How to Suceed When Everything is Commodified?

It’s no secret I’m a bleeding heart and I worry about global economic systems (and lacking the education to understand the nuances). Dave’s new book is coming out Let Go To Grow: Escaping the Commodity Trap, co-written by IBM exec Linda Sanford and he links to this article BusinessWeek.
Basically boils down to puncturing the corporate hubris that ‘only we can develop our products’ and considering outsroucing, partnering, open R and D and other relationships to fire up innovation.

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