I was IMing with Sharon after reading her recent post about the intersection of art and business:
Of all the bloggers I can think of whose writing I enjoy -I’m now noticing that none of them are using their blog as a marketing tool for their businesses. While their blogs are usually about aspects of business, they’re not there specifically to promote their business. Their blogs are about sharing ideas with their peers and stimulating discussions rather than reaching potential clients.
We blabbed for a bit about the sterilization of blogs – which has happened as they inevitable became co-opted by business. I hammer home the importance of blogging about useful things and there are dozens of posts out there about the importance of top ten lists and how-to’s. But sometimes I think you lose a little soul with that. You start to write with too much pre-meditation – not enough abandon. More Sharon:
As with every blog, you have to do both, but there’s a special challenge when writing a blog that’s meant to market a business. It’s one thing to be writing for your peers within your field, but it’s quite another to write for the eyes of potential clients.
I feel like my business blog (this one) has lost some of its warmth lately. I haven’t been blogging what truly is interesting me right now. As a first step, I’ve swapped out my headshot of me on the front page to a picture of me and my cat Astro Boy. I need to get re-engaged, re-enraged and re-deranged. If I comb my memories – the snarkier I am, the more people seem to enjoy my writing. I’m re-committing.
Later on: Seth echoes a bit of this.