Google’s Website Optimizer Now Available Standalone

I LOVE Google Analytics. They’ve separated out their website optimizer feature to work outside Analytics:

Google Website Optimizer is all grown up. Formerly a feature within Google AdWords only, this free website-testing tool is now accessible to anyone worldwide through its own website. You can now use your Google Analytics login to access Website Optimizer and test which designs, headlines, and graphics lead to the highest conversion rates on your site.


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