Been meaning to quote Anil’s essay ‘How to keep blogs from scaring the hell out of people’:
- Blogs are an established technology, having been around for years and used by everyone from the biggest companies in the world to mom-and-pop shops.
- Blogs work with the other technology you have. They’re not trying to replace email, or the rest of your website, they’re just giving your company a new channel to communicate in.
- A blog can be used anywhere that tools like email and IM are: Inside or outside the company, in one location or around the world.
- There’s no set rules about how to have a blog. You can start small, with a lot of control over content and community, and expand over time — don’t jump in with both feet if you’re not ready.