Fear-Mongering for Fun and Profit

How Your Brain Makes Political Decisions

Westen’s thesis is simple. “A dispassionate mind that makes decisions by weighing the evidence and reasoning to the most valid conclusions bears no relation to how the mind and brain actually work.” That’s true when it comes to choosing a significant other, buying a car, and choosing a president. Madison Avenue has known this for decades. Democrats haven’t. Instead, their strategists start from an 18th-century vision of the mind as dispassionate, making decisions by rationally weighing evidence and balancing pros and cons. That assumption is a recipe for high-minded campaigning—and, often, electoral failure.

This entry was posted in General on by .

About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

Leave a Reply

Your email address will not be published. Required fields are marked *