Ezine Marketing: Fresh Subscribers Are the Most Responsive

Summary from MarketingSherpa’s Average Email Marketing List Size Growing by 40% Per Year: 4 Steps to Optimize Response:

New subscribers (90 days good, 30 days better) are the most responsive to offers.
Survey readers to find how they want the info: digest, full article, weekly, monthly, etc.
Use site search logs to find fresh and needed topics.
Train subscribers how to use their whitelists.
Match email copy to landing pages.

Posted

December 5, 2005

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Sharon Sarmiento

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One response to “Ezine Marketing: Fresh Subscribers Are the Most Responsive”

Michael Port

December 6, 2005

It’s a great article. One of the things that really stood out for me was that, “several studies show email users are defining spam more broadly as time passes. [Tornquist] notes that â€œ58% of email recipients define spam as communications from companies they do business with, that come too frequently.â€? Just reminds me how important it is to offer RELEVANT information. Something you do very well Andy. Like this article for instance 🙂
Michael

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