Entrepeneur Magazine on Blogging’s Business Benefits


  • They’re cheap, easy to launch and don’t require HTML expertise.
  • They make working in groups easier, are community-builders and can be more inclusive (and interesting!) than e-mail.
  • They strengthen internal and external business relationships and improve productivity through interactive information exchange.
  • They’re not intrusive, since users have to seek out a URL to read the content.
  • They improve branding by presenting a more authentic and distinctive voice for a business than canned PR or MarCom messaging.
  • They’re more searchable than e-mail and instant messaging, so they’re effective as an information or knowledge-base archive.

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