Demystifying Blogs

iMedia has a three-part series on blogs, an interview with Gawker Media’s Nick Denton.
Highlights:

Yeah, a Web log is not a magic bullet. Having a Web log doesn’t mean the hordes are going to come to the site the next day.

Pick the people who you think are going to be favorably inclined towards the whole proposition so they can actually set the tone of discussion.

[Y]our fans can take over the product. So in the case of Howard Dean, his bloggers — blogging started as being a mechanism for transmission of his agenda, but they started dictating his agenda, and in the end he lost the primary.

Part 1 · Part 2 · Part 3

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