Creators, Critics, Collectors, Joiners, Spectators

Charlene over at Forrester released a report dividing various levels of involvement in technologies and social marketing. Just check out this graphic showing a ‘ladder of participation’:

(via Steve)

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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