Contests Create Community

John Jantsch on creating community with contests and promotions:

Staged correctly, marketing contests have several very powerful things going for them:

  1. They can become viral very quickly
  2. The media is a sucker for a contest
  3. A contest presents multiple buzz opportunities
  4. Contests are great referral vehicles
  5. Contests build community

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One response to “Contests Create Community”

  1. Lyle Lachmuth Avatar

    So, heh!
    When’s the contest to get an autographed copy of Blog Wild! Coming!!!
    Dude.
    L

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