Companies Scared of Blogging

Debbie has a quick riff on what it is going to take for more companies to start blogging.

Fear is the single most important thing holding corporate America back from embracing blogging. Fear of being open, fear of a two-way conversation, fear of controlling the message, fear of the time commitment. Just makes sense. If you put blogging in the basket of corporate communications it runs absolutely antithetical to so-called current best practices.

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