Blog ad widget-izers Chitika featured in WaPo:
â€œOver the past few years, a number of businesses have been connecting bloggers with advertisers who recognize how the cross-linking that goes on in the blogosphere can be a good way to spread the word about their productsâ€¦ Chitika (pronounced CHIT-i-ka) is one of the companies connecting the two sidesâ€¦â€?We are all about blog dollars,â€? said Chitika’s chief executive, Venkat Kolluri. â€œBloggers just love this model. They recognize that rather than blast the name of an advertiser, they can add value by presenting a product they’re [already] endorsing.â€?