I don’t check Bloglines for a few days and I miss the juicy stuff!
Steve goes off on ‘faux blogs’: Micro Persuasion: Character Blogs are a Complete Waste of Time
A character blog is a giant missed opportunity to have real humans â€“ whether they be employees, customers, or even distillers and bottlers – engaging in a real dialogue with consumers.
As others have pointed out and I have blogged here, if people are reading and enjoying a character blog, it serves its purpose. Personally, I can’t dismiss the form of a character blog just because we haven’t seen the great one that makes it all clear.
I personally think character blogs are a weak marketing idea. It seems more like an entertaining idea between marketer and client rather than for the customer. But, maybe it hasn’t been proven, yet.