Character Blogs are a Complete Waste of Time

I don’t check Bloglines for a few days and I miss the juicy stuff!
Steve goes off on ‘faux blogs’: Micro Persuasion: Character Blogs are a Complete Waste of Time

A character blog is a giant missed opportunity to have real humans – whether they be employees, customers, or even distillers and bottlers – engaging in a real dialogue with consumers.

Other views:

As others have pointed out and I have blogged here, if people are reading and enjoying a character blog, it serves its purpose. Personally, I can’t dismiss the form of a character blog just because we haven’t seen the great one that makes it all clear.

I personally think character blogs are a weak marketing idea. It seems more like an entertaining idea between marketer and client rather than for the customer. But, maybe it hasn’t been proven, yet.

One thought on “Character Blogs are a Complete Waste of Time

  1. Tim Yang

    I’m actually a fan of character blogs. They’re more of a branding idea rather than a marketing idea. They inject a “fun” value into a brand. My favourite is of course CountOlaf.com for the Lemony Snicket movie. But I must admit character blogs are really hard to pull off.

    Reply

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