Category: General
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Users Don’t Care About What You Care About
Read Write Web had a post earlier about Facebook becoming the default identity for online users. Due to the magic of SEO, they were one of the top search results for facebook login leading hundreds of people to think that Read Write Web was a re-designed Facebook and much ALL CAPS excitement. Such as: I […]
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Tina Brown Doesn’t Get Online Publishing
Tina Brown (from Vanity Fair, New Yorker, Tatler and Talk) got $18 million from Barry Diller to launch The Daily Beast. An article on Gawker shows she doesn’t seem to be fully in touch with the changing economics of publishing: There’s no such thing as an issue anymore – print it when you get it […]
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Andy Joins Jeffrey Gitomer’s Team
When Blogwild was hitting the bookshelves, I’d go to our local Borders bookstore every day after the gym to see if it was in stock yet. What was always in stock was The Little Red Book of Selling by Jeffrey Gitomer. The book had a distinctive binding, bright layout, punchy advice and a red ribbon […]
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James Arthur Ray Sweat Lodge Deaths: ‘It’s a Good Day to Die’
James Arthur Ray was one my favorites of all the Attractionbots. Too bad he’s evidently an out-of-control maniac with a God-complex: The police report for the sweat lodge deaths at Ray’s retreat is out. The New York Times has the full document. 3 dead. 20 had heat-related injures (1 woman had scorched lungs). 3/4 of […]
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Nick Cernis on Online Business Models
Great essay from Nick Cernis about the end of free content. The reality is this: while many people are building profitable businesses by leveraging their content, hardly anyone is profiting directly from the content itself. To me, that’s a real shame. More importantly than that, though: Traditional online business models force a conflict of interest: […]
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Susie Bright on Writing and Worry
Superstar writer and TypePad blogger Susie Bright writes about the anxiety of writers as they confront the changing mechanics and economics of publishing: Writers, musicians, filmmakers, those “artists” – we’re starting to open up a little bit to each other about how bad it is…. Our publishing world has simply gone out of business. The […]
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See you in Chicago! Word of Mouth Supergenius 2009 #supergenius
Cannot wait to rock Gaspedal’s Word of Mouth Supergenius conference next Wednesday (Dec 9th) in (butt-cold) Chicago led by the original Ubergenius Andy Sernovitz! They have a slew of awesome presentations from companies like Lego, Starbucks, Dominos, Coca-Cola, Maker’s Mark, Intuit and 20+ more businesses showing exactly how they blew the roof off with social […]
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What is Social Media Optimization?
On the TypePad team we’re thinking a lot lately about social media optimization and what it means to bloggers of all sizes and stripes. I wanted to give my own riff on the topic. Search engine optimization is a set of practices to ensure that your content is easily findable by the search engines, and […]
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Blogging Lesssons from Farmville
I always enjoy when a hot new internet trend sneaks up on me from my ‘less net-savvy’ friends. I’d seen various mentions of some crazy game called FarmVille for several months but figured it was some stupid game built for the proles. Then one evening I come home from work and Ron is sitting in […]
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Expert Equation for Joint Partnerships
Pamela Slim suggests the perfect equation for partnerships and joint projcets: I liked someone + We got to know each other (mostly online) + We talked and said “What are you working on?” and “What would be really fun to do together that our people would love?” = Joint projects. [link]