Category: General

Stop paying those pesk licensing fees. [link]

Web designer Dustin Brewer does the legwork on which fonts to use online: Below I have included a table listing out all of the most common fonts and what operating systems they usually come with. Granted most machines have a lot more fonts then this, the ones I have listed are the most popular and […]

Andy Sernovitz on gratitude: By getting good at making your talkers feel appreciated and recognized, you’ll find they talk about you ten times as often. Here’s a few ways to get started: 1) Thank them personally 2) Thank them publicly 3) Thank them regularly. [link via @shermanhu]

Spent a few hours yesterday trying to get future publishing to work on my MT blog. Kept getting an error message: Can’t locate MT/Bootstrap.pm in @INC and then a whole lot of other stuff… After some searching in the forums I found this thread: If you run mt-check.cgi and notice that your current working directory […]

Testing future publishing. 🙂

So often we talk about branding and business as this huge abstraction – usually implying that we are ourselves are immune to the pressures of targeted marketing, branding and advertising. What brands do you have allegiance to? Here’s some of my brand loves: Fresh Step Cat Litter It is completely ridiculous. As a cat owner […]

If there has ever been a doubt that social media is completely up its own ass: The Twittering office chair “tweets” (posts a Twitter update) upon the detection of natural gas such as that produced by human flatulence. This is part of my commitment to accurately document and share my life as it happens. [link] […]

Marking for the case studies box: (along with #amazonfail and Motrin Mommy Madness) Consumer watchdog blog The Consumerist wrote about the clips yesterday, which showed the [Dominos] employees doing gross things to food while on the job; repulsed viewers worked to narrow down the store location, alerted the manager and got in touch with Dominos’ […]

Pricing advice from Silicon Valley veteran (and current co-worker) Andrew Anker: I have first hand experience with this trade-off from my days at Wired magazine in the mid 1990s. Wired had a high cover price ($5) and wouldn’t discount its subscription rate ($40 per year). We did that exactly because we only wanted the serious […]

A few weeks ago we took a look at the marketing smarts of Rush Limbaugh and how they apply to creating a reliable emotional experience for your customers. Here’s another gem: Here’s how a barter deal works: To launch the show, Limbaugh’s syndicator, Premiere Radio Networks …  gave Limbaugh’s three hours away — that’s right, no […]