Can Blogging Ever Become Big Business?

Can Blogging Ever Become Big Business?

Dubbed FM Publishing, it’s his personal attempt at building a blog confederacy. (The “FM” actually stands for “Federated Media.”) But unlike Denton, who publishes only the blogs he finds personally interesting, or Calacanis, who follows the trails of Google AdWords wherever they might lead him, Battelle intends to partner only with bloggers who have decided that their blogs are worth owning and who also already have viable business models.

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