Calculating a Blog’s Reach

(if you don’t subscribe to MarketingSherpa’s ezines, you’re a fool)
Calculating your blog’s reach with several metrics:

  1. Traffic
  2. RSS subscribers
  3. Inbound links
  4. Search engine rank for relevant keywords
  5. Search engine rank for the blogger’s name
  6. Voice/brand

Full detail…

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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