Blogs More Digestible Than Press Releases

How Blogs Changed the World

The language of blogging is more digestible. You can’t write a blog like a press release, so the words have to be more direct, unscripted, and easier to understand. Bloggers who try to hide behind marketing-speak will be called out. Blogs are written in a narrative style that gives better insight into the author’s thought process as events are occurring, unlike polished policy papers that have been sanitized.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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