The Legal PR Bulletin has posted an article by Richard S. Levick of Levick Strategic Communications on how companies can defend themselves against online critics, titled “A Virtual Omnipresent Enemy.” Levick warns: “It is only a matter of time before blogs become commonplace weapons allowing well-organized adversaries to both disseminate and preserve shrewder anti-corporate messages. Tactically, blogs pose far greater threats than any other kind of online attack.”
Translation: Blogs allow faster, cheaper and easier self-publishing of why our companies and products suck so much.
(via PR Watch)
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