Blogging, PR and Honesty

Noel reflects on the Wal-Mart blog brouhaha fallout:

The way I see it, the trouble with hiring a PR firm to make use of blogs is that when people find out you’re using PR, they never know what is truth and what is spin, and therefore won’t trust anything they read. Perhaps Walmart should drop the whitewash. If Walmart is perfectly capable of handling honest information honestly, why hire expensive specialist help to botch the job?

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