Blogging Myth #2: Blogs are just online diaries.

Okay. Deep breath, Andy. And – exhale…

Blogs are more than diaries.

Relegating blogs to the dustbin of horny teen voyeur-cams and geek-addled techie rants is a huge dis-service to the blog format. Just because you can’t find good blogs to read doesn’t mean there aren’t any.

Blogs look like diaries.

No doubt. Entries. Archives. Chronological order. Penchant for personal revelations. But that just talks about the cosmetics. Look deeper.

The big deal is in how blogs are updated.

Shift your thinking from blogs, the site, to blogging, the practice. The idea that you can login from any internet connection in the world and publish anything you write, think, read, photograph, record or feel is a massive step forward for online publishing. The barriers to publishing online have been lowered. You don’t have to know HTML to write a blog. Sure, that means there’s a lot of amateur writing out there and pointless publishing – but how is that different from any low-entry-barrier medium like photography, photocopying or pirate radio? Don’t blame the media (blame the messengers!).

Moving from the published post to the act of blogging is key in understanding their impact. When anyone can say anything about anyone, the field is leveled and grandma can take down a national ad campaign by complaining how much their products stink. You, as a small business, have the potential to reach as many readers as The New York Times or other corporate, mainstream media channel. It is the original promise of the internet – all over again.

So, next time someone dismisses blogs as mere diaries – you tell ’em what’s up.

79 thoughts on “Blogging Myth #2: Blogs are just online diaries.

  1. Roseanne van Langenberg

    Congratulations on moving up a notch in life’s odometer, as you so quaintly describe it.
    It is so good to see that you use your considerable influence so wisely, in spreading the message as to the importance of including Blogs and RSS as crucial marketing/publishing tools.
    Have a great 30th birthday.

  2. Lyle

    Right on Andy!
    Oh, and wait till you turn 50!!
    Anyway, back to Blogging.
    Blogging is a tool for “Artists” — creative, unconventional, multi-talented, open-ended types with dendritic minds.
    Life is not linear.
    And, Blogging supports and enhances the non-linearity.
    Blog oN!

  3. Lisa

    You go, Andy! Thanks for reminding us there are no boundaries except those we create. I, too, like the creative aspects; although I think my dendrites have short-circuited!
    BTW – Turning 40 was different. Half over and all that rot… Live and love with higher things in mind and it’ll be worth it.
    Blog it, baby.

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    Finally we have a replacement for my long lost beloved riding crop! (The story about how I lost it is here if youÒre interested.)

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    I was thinking this afternoon about the old saw “A man wants all women for one thing, a woman wants one man for all things.”

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