Blog Buyout Ahead

Wired has an article talking about corporate media gobbling up popular blogs:

According to Sam Whitmore, editor of Sam Whitmore’s Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations, where a growing number of people are going for opinions, analysis and community.

I think this will be a fleeting value – the ‘cult’ of a blog will leave when it becomes just another pointless marketing instrument in the bastard machine. You can’t buy credibility. You can’t transfer trust.

2 thoughts on “Blog Buyout Ahead

  1. Buzz Marketing With Blogs

    Blogs for Sale

    DefenseTech.org, a blog that covers the intersection of technology and the military, was acquired by Military.com last week. Wired, for one, speculates that this may be the first of many sales of blogs in the months to come. Blogs have become increasin…

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