Wired has an article talking about corporate media gobbling up popular blogs:
According to Sam Whitmore, editor of Sam Whitmore’s Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations, where a growing number of people are going for opinions, analysis and community.
I think this will be a fleeting value – the ‘cult’ of a blog will leave when it becomes just another pointless marketing instrument in the bastard machine. You can’t buy credibility. You can’t transfer trust.