Aza Raskin on Usability and Interface

From Google TechTalks YouTube channel:

Good quotes:

“To the user, the interface is the product.”

“If you notice the interface, that means you’re thinking about the interface and not the thing you’re trying to do.”

“The perfect interface for a shovel is a hole that you can put wherever you want it.”

“The seduction of interaction: The trap of making things go whiz-bang-pop. The desire to make things look fancy.”

“As interaction goes up, content and attention goes down.”

“Every time you make the user make a decision they don’t care about, you have failed as a designer.”

“Whenever you see a [web] form, that’s generally lazy design.”

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Get Satisfaction, SAY Media, InMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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