AppleTV and the Three Screens: Computer, iPod and Television

Steve Smith of MediaPost

The same video shows I enjoy on my iPod are now on my TV. All of those little things like Tiki Bar TV, Rumor Girls, Rocket Boom, G4 video game reviews, and many more, are now mashed up into a single input choice on my TV. The digital discovery process that starts on the PC now extends to all three screen, and the portability the mobile piece introduces into the equation, which I think invites sampling and experimentation, reaches onto the TV. The iTunes-powered system also carries bookmarks across the screen, so if everything has been synced recently, what I start watching on one screen picks up on another when I move across all three.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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