Apple boss tries to gut retail operation

“Browett, who took over the post from Steve Jobs’ hand-picked head of retail Ron Johnson earlier this year, apparently thought one of the best run retail operations in the world was “too bloated,” according to a detailed post on ifoAppleStore.com.

“[John] Browett’s decision reportedly came despite strongly-worded advice from Retail segment veterans that reducing personnel ahead of the annual Back-to-School promotion and the September introduction of the iPhone 5 could create a customer service catastrophe,” reads the report. “Browett disagreed with his staff, and said the chain needs to learn to run ‘leaner’ in all areas, even if the customer experience is compromised.” … To take one of the most heralded retail experiences in the world and gut it, stripping it of everything that makes an Apple store what it is, just doesn’t make sense. … Apple did however give a statement to Dow Jones, admitting its mistake. “Making these changes was a mistake and the changes are being reversed,”” [link]

2 thoughts on “Apple boss tries to gut retail operation

  1. Becky - Rubber Tracked Carriers

    Steve Jobs left a legacy to be honored and Apple is struggling without him and bad moves will be suggested. That doesn’t mean they will ruin the business or happen at all. Revamping the store would be like reinventing the wheel as a square. It wont work so it will probably (hopefully) never happen.

    Reply
  2. Columbus Allergist

    Why? Why? Why? There is nothing wrong with the Apple retail stores other than slow service and pompous employees. It’s clean, organized and nicely showcases Apple products for demo before purchasing.

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