27% of Online Adults Read Blogs

Holy cow!

Twenty-seven percent of online adults in the United States said in November they read blogs, compared with 17 percent in a February survey by the Pew Internet and American Life Project. Blogs that cover the tsunami disaster and relief efforts are bound to boost readership further, said Lee Rainie, the project’s director. “The tsunami is one of those cataclysmic news moments where lots of people’s perceptions change,” Rainie said. “Awareness of blogs will grow dramatically. There’s so much attention to the coverage on blogs and Web sites and first-person video as primary news sources.”