Tag: social media

  • Email Marketing and Paid Search Still Beat Social Media

    Forrester Research analyst Sucharita Mulpur interviewed 24 tech vendors on their experiences using Facebook for marketing and engagement: A social-network presence, she found, was less effective at customer acquisition and retention than e-mail and paid search. The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate. E-mail marketing, […]

  • Quora at It’s Best

    Lots of hype about Quora but the site excels when you get answers straight from the horse’s mouth:

  • Social Media and the Mom-and-Pop Shop

    Get Satisfaction CEO Thor Muller spoke at the Oakland Digital Literacy Center’s social media symposium for small business. Great excerpt from his blog post about small business and social media: [M]y father, a long-time restaurateur in San Jose, California, is currently in the process of resurrecting a restaurant called Lou’s Village after several years of […]