Corporate Blogging in 120 Words

Corporate Blogging Blog has a quick and concise defintion of blogging and it’s benefits to the enterprise:

A corporate blog is a blog published by or with the support of an organization to reach that organization’s goals. In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization (or individuals within it) as industry experts. Internally blogs are generally referred to as tools for collaboration and knowledge management.