Burger King Co-Opts Blogging

You have probably seens a website floating around on the blogs lately called Subservient Chicken featuring an apparently live webcam of a guy in a chicken suit.


The site riffs on the voyeur-cam craze with the chicken man performing from your command that you typed into a text box. The site was quickly exposed for being a shill for Burger King’s new chicken sandwich.

The Subservient Chicken is not the first ad campaign to capitalize on the camgirl mystique. Last year, Internet marketing company Richards Interactive recruited teenage bloggers to promote the Raging Cow line of flavored milk drinks. Bloggers widely derided the short-lived campaign, calling it a clumsy attempt to capitalize on a medium that big business didn’t understand.