Blogging: The Fast Track to Gurudom

Yeah, I know – we all hate the term ‘guru’. I cringe at the few times I’ve been referred to as a guru – people that pioneered the internet – that created new tools and entirely new modes of communication – those are the gurus. I’m merely an evangelist – or a craftsman. Anyway…

The specific benefit of marketing is that I get maybe 1,000 people to think about what I’m saying every day – and therefore thinking about me. While I hate the word, blogging can turn you into a guru quicker than any other way right now. I couldn’t get this kind of quality exposure in any other way. Even if I spent a million Euro’s a year on advertising and marketing, nothing beats the fact that these people actively seek me out.

(link via CreativeWeblogging)